Mia Belle Frothingham - 10 Minutes News for Hoteliers

3 min

The Bottom Line Question: Why RevPAR is No Longer Enough

💸 Hotels are encouraged to shift from traditional RevPAR metrics to a Commercial Revenue Management (CRM) approach for sustainability. This strategy focuses on profit-driven metrics like NRevPAR and GOPPAR, optimizing pricing, inventory, and marketing across revenue streams. CRM breaks down departmental silos, ensuring unified goals. Partnering with RevOptimum can boost profitability, forecasting accuracy, and market share through tailored strategies that prioritize net profitability. Transitioning to CRM is essential for hotel growth and efficiency.

3 min

Which Tech Stack Is Worth Investing in for a Boutique Hotel?

💻 Boutique hotels face challenges with OTA commissions, rising guest expectations, and limited staff. A well-integrated tech stack is essential. Key systems include: Property Management System (PMS) for operations; a Channel Manager for OTA management; a Revenue Management System (RMS) for pricing; and a Customer Relationship Management (CRM) for guest loyalty. Integration ensures seamless operations and enhances guest experiences. RevOptimum offers strategic consulting to boost ROI and profitability for boutique hotels.

4 min

How Independent Hotels Can Outperform OTAs: Proven Strategies

🏨 Independent hotels are outperforming OTAs by mastering direct bookings. They achieve this by enhancing their websites with a frictionless booking process, offering best rate guarantees, and showcasing unique identities. Hotels leverage exclusive direct-booking perks, curate unique packages, and build loyalty programs for added value. Mastering digital marketing drives traffic, while in-stay and post-stay strategies turn OTA bookings into direct relationships, boosting profitability and guest loyalty. RevOptimum helps hotels implement these strategies for better revenue management.

3 min

Revenue Management vs. Profit Optimization: What’s the Difference?

💸 In today’s hospitality landscape, revenue management and profit optimization are pivotal yet distinct. Revenue management focuses on maximizing room revenue through pricing strategies, demand forecasting, and distribution management. Profit optimization extends to maximizing total hotel profitability, considering TRevPAR, reducing distribution costs, operational efficiency, and guest lifetime value. To stay competitive in 2025 and beyond, hotels need both strategies. RevOptimum offers comprehensive solutions to boost both revenue and profitability, promoting sustainable long-term growth for independent hotels.

3 min

5 Smart Ways to Reduce OTA Dependency – And How HotelFuse Will Change the Game

💻 RevOptimum offers strategies for enhancing hotel websites to boost direct bookings. Implement a fast booking engine with transparent pricing and use urgency cues. Convert OTA users by offering a 10% direct booking discount and free perks. Enhance visibility on metasearch platforms like Google Hotel Ads. Leverage guest data for personalized marketing, and focus on selling experiences over price. HotelFuse aims to streamline booking processes, enhancing visibility and reducing reliance on OTAs. Book a free strategy session to explore these opportunities.

3 min

AI vs. Human Touch in Hospitality

💻 AI is revolutionizing travel searches. Today, travelers use AI tools like ChatGPT and Google's Search Generative Experience to plan trips more conversationally. Hotel websites now act as the first point of contact, emphasizing content quality over visuals. Key strategies include leveraging storytelling, detailed content, and personalized communication. While AI aids discovery, human connection drives bookings. Independent hotels can excel by offering personalized experiences. RevOptimum helps hotels navigate this transition with data-backed strategies and content marketing integration.

4 min

Navigating the Decline in International Travel: Strategies for Sustaining Occupancy & Revenue

🏨 U.S. hospitality industry faces challenges with declining international travel, rising costs, and labor shortages. Hotels are countering by targeting domestic travelers with staycation deals, road trip promotions, and bleisure packages. Revenue management is crucial, using dynamic pricing and flexible policies. Marketing emphasizes local attractions, social media, and geo-targeting. Automation and cross-training help address labor issues. Diversifying revenue through day-use packages, memberships, and event space rentals is vital for maintaining profitability. RevOptimum offers tailored revenue management solutions.

4 min

The Growth of ‘Work-from-Hotel’ Stays: How Hotels Can Attract Remote Workers & Digital Nomads

💻 Remote work has led to a permanent shift in lifestyle and travel, creating a demand for work-friendly accommodations. Hotels are now targeting remote workers, freelancers, and digital nomads with amenities like high-speed Wi-Fi, ergonomic workspaces, flexible stay options, and convenient dining. Successful examples include the Hyatt Regency's "Work from Hyatt" program and Selina Hotels' coworking spaces. To capitalize on this trend, hotels must offer targeted packages and engage with remote work platforms and communities.

3 min

AI & Automation in Revenue Management: The Future of Hotel Profitability

💾 AI-powered revenue management tools are revolutionizing the hospitality industry, enabling hotels to maximize profits and reduce operational workload. Key AI benefits in revenue management include optimized pricing strategies, faster and more accurate decision-making, increased efficiency, and personalized guest engagement. AI uses real-time data to adjust pricing 24/7, with systems like Cloudbeds and Duetto leading the example. Chatbots handle reservations and inquiries, boosting engagement and conversion rates. Upsell platforms suggest additional services at optimal times, increasing average spend per guest. AI also aids in forecasting demand trends, allowing hotels to plan for pricing, staffing, and inventory adjustments. Hotels utilizing AI report higher RevPAR, improved ADR, and increased profitability. Those not adopting AI risk falling behind in competition. RevOptimum offers expertise in implementing AI-driven revenue strategies for hotels.

3 min

Dear Hoteliers: You’re Probably Leaving Money on the Table—Let’s Fix That

💸 Independent hotels and boutique properties often miss revenue opportunities, such as underpricing rooms by $20 during events or failing to upsell. These oversights can lead to thousands or tens of thousands of dollars in annual losses. RevOptimum specializes in revenue performance optimization, helping hotels reclaim lost income through strategies like daily pricing optimization, OTA strategy management, and intelligent forecasting. They work with PMS systems like Cloudbeds and Mews to maximize hotel performance.

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