Michael Bejan

📈 Consultants are promoting AI optimization for hotels, pushing expensive courses. Trillions of permutations are involved in AI processes; it's not magic. Websites should own content, not depend on OTAs. Modern SEO terms like RAG and JSON-LD are overhyped. Operational excellence, like a 9.0 review score, outweighs tech tweaks. AI won't favor direct bookings over OTAs due to financial interests. Focus on accurate data and unique brand narratives; "AI Optimization" is just good business sense.