Michael Hershfield

💳 Starbucks' loyalty program boasts 34M members and $1.78B in stored value, with members spending 3x more. Target's Circle members spend 5x the average, with $4B processed in Q1. 7-Eleven has 55M+ members, with 38% of transactions via app. Dunkin's wallet reloads lead to 2.5x visits and 20% higher average order value (AOV). Chase Sapphire offers a premium card with luxury lifestyle rewards. Amazon Prime, RH Membership, Costco, and Panera Unlimited Sip Club exemplify successful subscription-based loyalty. United Airlines' loyalty program generated $1.8B in EBITDA, 26% of their total. Delta's loyalty accounts for 57% of revenue, and American Airlines sees 61% of flight revenue from AAdvantage members. JetBlue's loyalty program is valued at $5.5B. Adidas AdiClub has over 240M members with 2x higher lifetime value (LTV) and 50% more frequent purchases. Under Armour's members are twice as likely to repeat purchases within 90 days. Sephora's tiered rewards foster an emotional connection. Chick-fil-A and Sweetgreen focus on brand values and personalized challenges over traditional points. The article highlights a shift from points to payment-loyalty loops, wallets, subscriptions, and emotional incentives to enhance customer engagement and brand