At Global Tech & Data Showcase, Disney Advertising Charts the Future of Transformative Innovation – The Walt Disney Company
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During Disney's fifth annual Global Tech & Data Showcase in Las Vegas, Rita Ferro announced ad-supported monthly active users (MAUs) for Disney+, Hulu, and ESPN+ reached 157 million globally, 112 million domestically. Disney Compass, a new data platform, was introduced, along with a landmark collaboration with Publicis CoreAI. Innovations such as Disney Select AI Engine, expanded ad formats, and global expansion of audience targeting tools were highlighted. In 2024, over 6,500 brands adopted Disney's BridgeID. Disney executives emphasized their strategic investment in technology, data-driven advertising, and global product offerings.
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