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Natalia Jaramillo

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The luxury In-Store Experience: Why even the best brands are failing…. Incredible storytelling. Flawless brand strategy. Aesthetic perfection. Powerful communication. An inspiring ideology. And… | Natalia Jaramillo | 23 comments

🏠 Luxury brands falter in delivering memorable in-store experiences despite strong storytelling, brand strategy, and aesthetics. Notably, brands like Brunello Cucinelli in Dubai and Miami lack magic and transformation. A Global Chief Marketing Officer admitted uncertainty about translating storytelling into boutique settings. The issue is widespread across luxury brands. The problem lies in mistaking luxury service for luxury experience. THE LUXURY HOUR next month aims to transform storytelling into storydoing and storybeing.
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Don't miss our last OPEN Luxury Hour tomorrow! Can service become an art form, or are most luxury brands still treating it like a script? We’re kicking off the year with an extraordinary edition of… | Natalia Jaramillo

📱 Wednesday, 28th January 2027, online: Join the final OPEN Luxury Hour. Explore the transformation of service into art through "Artification: Elevating Service into an Art Form." Distinguish between rituals, service ceremonies, and artification to redefine luxury. Engage with luxury professionals aiming to challenge norms and enhance human-centered excellence. Start at 7:00 PM KSA / 8:00 PM UAE. Register for this impactful dialogue at [link](https://lnkd.in/gUXE7BHw).
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When the topic is luxury, everyone engages. When the topic is action, everyone disappears. We focus on what we want to hear not on what we should hear… We focus on what is easy not on what is… | Natalia Jaramillo

📈 Last week, a post on LinkedIn highlighted key business concerns for 2026: technology won't save your business without focusing on people; culture should be a strategic priority; and budgets must prioritize training, leadership, and cultural transformation. Engagement was high on ideas, but when asked about commitment and budgets, only three comments addressed accountability versus seven for technology and 20-30 for luxury topics. The industry faces repeated challenges by prioritizing convenience over meaningful action.
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Luxury is not a vibe. It’s a discipline. We talk a lot about luxury experiences like they just happen. But do you know what they’re actually born out of? Repetition. Training. Sweat. Discipline… | Natalia Jaramillo

Luxury as a Discipline 📖 Repetition and discipline are key to luxury, akin to athletes like Michael Phelps, who trained 6 hours daily for 5 years. Luxury hotel staff often lack training, with many spending just 2 hours on sessions, leading to subpar service. Excellence demands more: weeks of practice, role-play, and study. Without sustained effort, expecting elite results is unrealistic. For 2026, focus on rigorous training to truly embody luxury.
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HUMANISTIC LUXURY Let’s talk about complaint handling in Luxury Hotels…..Because your teams are tired. Early this week I was running a training for a luxury hotel team, and during the session… | Natalia Jaramillo | 53 comments

🏨 Personalized service, flawless first impressions, exceptional room experience, food & beverage excellence, and emotional connection are key for guest satisfaction in luxury hotels. Anticipate needs using guest data, ensure pristine cleanliness, and provide luxury amenities. Facilities should include spas and exclusive experiences. Consistency across touchpoints is vital, measured by surveys and Net Promoter Scores. Effective problem handling and training are essential. The success formula: Anticipation + Personalization + Consistency + Emotional Connection.
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