Marriott Announces New Incentive Program with Fee Discounts for High Guest Satisfaction in US and Canada
💰 In 2024, Marriott International's loyalty program generated $660 million in credit card fees, causing discontent among hotel owners due to unequal revenue distribution. In response, Marriott lowered loyalty charge-out rates to 5% and enhanced reimbursement on high-demand nights but faced owners' backlash. Hilton's CEO, Chris Nassetta, reduced loyalty fees and rewarded guest satisfaction to boost hotel returns. Marriott's CEO, Tony Capuano, introduced a new incentive in the US and Canada, offering fee discounts for top hotels with high guest satisfaction.
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