Oliver Corrin - 10 Minutes News for Hoteliers

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#luxuryhospitality #brandstrategy #guestexperience #hospitalityleadership #hotelbrands | Oliver Corrin | 70 comments

🏨 In 2026, Fairmont Hotels & Resorts is noted for being quieter than expected in the luxury sector, having lost its emotional connection with guests through rationalized loyalty and standardization. Instead of "world-building," the focus shifted to efficiency, causing mandatory fees and reduced flexibility. To regain relevance, Fairmont must prioritize guest experience, remove frictions, and empower teams to act as allies rather than gatekeepers.

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#luxuryhospitality #brandstrategy #culturalintelligence #leadership #experiencedesign #hospitalityinnovation #creativestrategy #guestexperience #emotionalintelligence | Oliver Corrin

🏨 In 2026, agility is the luxury in hospitality as legacy brands struggle to adapt quickly. Fashion houses can launch collaborations in six weeks, whereas hotel brands take six months. 'Brand Flex' is essential, demanding quick observation, orientation, decision, and action. Agility, not chaos, leads to success, as shown by brands like Aman, Soho House, and LVMH. Spontaneous, guest-level interactions highlight the need for speed and empathy to keep up with cultural shifts.

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#luxuryhospitality #uhnw #quietluxury #guestexperience #emotionaldesign #hospitalityleadership #sustainableluxury #hospitalitystrategy | Oliver Corrin | 54 comments

🏠 In 2026, the ultra-rich seek invisibility, not opulence. Privacy is key, with private estates and logo-free jets gaining traction. Emotional experiences, not aesthetics, define luxury, and community trumps exclusivity. Purpose-led travel, like coral regeneration in Maldives and eco-villas in Costa Rica, offers emotional ROI. Seasonal retreats like Eha in Estonia enhance connection. Luxury evolves from accumulation to alignment, valuing stillness over spectacle.

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Why a two-star work culture can't deliver five-star service | Oliver Corrin posted on the topic | LinkedIn

🏨 Hotels must balance business goals with human interaction. Occupancy rates and cost control are crucial for profitability, yet genuine care for guests and employees enhances service quality. A smile adds value without cost, and empowered staff boost guest loyalty. Successful hospitality businesses align strategy with humanity, creating transformative experiences and driving commercial success. Profit and purpose coexist when guest interactions build connection and value, demonstrating that hospitality is about merging human and business elements seamlessly.

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#luxuryhospitality #brandstrategy #hospitalityleadership #ralphlauren #brandrevival #emotionalroi #sweatthesmallstuff | Oliver Corrin

💼 In 2025, Ralph Lauren revitalized its brand by reducing discounts and investing 8% of annual revenue into marketing. They adhered to a 70% core and 30% seasonal product focus, maintaining classics like the Oxford shirt and Polo blazer. This strategy enabled the brand to appeal to multiple generations with emotional storytelling, not just product aesthetics. The key takeaway for luxury hotels and brands: prioritize heritage, emotional marketing, and authenticity over chasing fleeting trends.

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How to create emotional ROI in hospitality | Oliver Corrin posted on the topic | LinkedIn

📚 Over a weekend stay at a luxury hotel in Australia, the guest experiences were hindered by transactional staff interactions. Behavioral economics, such as Kahneman’s “peak-end rule,” highlights the impact of emotional moments. STR notes top 20% hotels earn 7-15% ADR premiums, while HBR mentions a 5% retention lift boosts profits 25-45%. Cornell states 95% guest satisfaction is staff-driven. Hospitality leaders are encouraged to train staff for emotional cues, storytelling, and customer delight for enhanced guest experience.

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#hospitalitystrategy #luxuryhospitality #experiencedesign #guestexperience #hotelleadership #emotionalroi | Oliver Corrin | 53 comments

🎴 Young professionals are swapping nightclubs for board games, boosting adult board game sales nearly 30% in five years. Hotels are urged to capitalize on this trend by transforming spaces into game salons. Venues like Aman and The Mark could offer unique gaming experiences. This strategy fosters community, with extended stays and layered revenue from games paired with cocktails and meals. Hotels that adapt become social hubs, attracting Gen Z and Millennials seeking new social rituals.

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The future of luxury isn’t global, it’s hyperlocal.

🏨 Luxury isn't a global concept; it's hyperlocal, varying from Dubai's architectural spectacle and boldness to London's heritage prestige and timeless rituals. Dubai features extravagant seven-star hotels and indoor ski slopes, while London's luxury is in discreet service and historical lineage. Tokyo, Paris, and Bali also define luxury uniquely. Leaders must embrace these cultural narratives, focusing on emotional connection and local traditions, to resonate with diverse guests who seek identity and authenticity in luxury experiences.

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The luxury bubble isn’t popping, but it’s shifting. | Oliver Corrin

🛫 Luxury travel is seeing a shift. Aspirational travelers, with net worths between $100k–$1M, make up 35% of global luxury travel spend. They're driving demand for high-end experiences, but are economically vulnerable and may not return. Upscale airlines, Airbnb, and hotel developers are adapting to this trend. Brands must balance premium pricing with lasting emotional loyalty, focusing on reliability over opulence. The Connaught Bar in London exemplifies this, thriving on consistent service rather than transient trends.

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Most spas don’t make money. | Oliver Corrin

🧘‍♀️ Wellness travel is expanding 50% faster than global tourism, with the longevity industry projected to reach £33 trillion by 2026. Luxury spas, such as Six Senses and CLINIQUE LA PRAIRIE, are reimagining wellness through innovative rituals and precision care. SHA Wellness includes sleep coaching and gut health in room rates. The key is balancing pleasure with recovery, transforming spas from add-ons to sanctuaries and focusing on guest vitality and well-being.

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