Mirai Enables Real-Time Hotel Loyalty Program Management via Extranet for Improved Customer Engagement
📖 Over the past year (as of September 2026), 79.2% of guests signed up for the Club during booking. The system introduces a real-time extranet feature for managing member tiers and details. Data shows loyalty members book twice as often and generate 2.8 times more revenue. 9.4% of Club bookings came from metasearch engines, mainly through Google Hotel Ads. The tier-based upselling conversion rate reached 3.1% among Club members, offering significant potential for revenue growth.
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