Hospitality used to be about comfort. Now it’s about connection. Hospitality has always been about service, comfort, and place. But the new frontier is community. Guests no longer want to feel like… | Otman Belkadi
🏨 Hospitality is evolving from comfort to connection. Guests now seek inclusion in communities like private members’ lounges and co-working hybrids. This trend fosters guest loyalty, surpassing traditional marketing. Operators must design spaces for guest interaction, creating a sense of identity and belonging. Community-building is transforming hospitality from merely selling stays to cultivating networks, significantly enhancing loyalty and lifetime value in the industry.
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