Mirai Advocates Building AI-Powered Conversational Infrastructure to Enhance Hotel Direct Sales Channels
💻 Over two decades, hotel websites were central to online bookings, but this is changing. AI assistants like ChatGPT and Gemini enable real-time conversations, challenging the website's role. Hotels must adapt by integrating AI with booking engines, using a shared knowledge base. Hotels should structure data, upgrade booking engines for conversation, deploy AI assistants, and connect to external agents via MCP. Continuous monitoring ensures improved guest interaction, offering a competitive edge over OTAs in direct sales.
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