AI Assistants Excel in Discovery but Struggle with Consideration Phase, Affecting Impact on Hotel Bookings
📈 By 2030, AI-powered travel discovery is expected to be conversational, capturing 30% of searches in the discovery phase. However, AI struggles with the consideration phase, lacking trust and verifiable information needed for bookings. Solutions like the Model Context Protocol (MCP) for structured data aim to fix this, but adoption is slow. Google has a structural advantage with its data ecosystems. Success in AI's future hinges on being verifiable, not just visible.
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