Towels, your new unexpected metric
🧴 Global towel market projected to reach USD 28.7 billion by 2034, growing at 7% annually. Driven by hospitality and tourism sectors, towels symbolize guest experience, influencing perceptions and wellness. Wellness tourism, valued at over $900 billion, sees Millennials and Gen Z spending 60% more on wellness stays. Premium towels enhance luxury, boosting review scores, brand perception, and revenue. Hotels can leverage branded experiences, increasing ancillary revenue by 10-15% through sales and loyalty programs.
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