#hotelmanagement #revenuemanagement #hostelindustry #hotelmarketing | Patrick Landman
💰 Patrick Landman discusses the hotel industry's over-reliance on OTAs like Expedia and Booking, where 80% of bookings may come from just a few channels. Dependency risks include policy changes and commission hikes that could impact GOPPAR. To combat this, Landman suggests diversification to lower acquisition costs (saving 15-25% commission), improve data ownership, and enhance market resilience. His new FINTECH platform, WIWT.travel, aims to help hotels access new sales channels and reduce dependency. #HotelManagement #RevenueManagement
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