Patrick Landman

🏨 Who? Patrick Landman, founder of WIWT.travel. When? Current trends. Where? Hotel industry globally. What? Dependency on OTAs like Expedia and Booking isn't a strategy. How? 80% of bookings should not rely on one or two channels. Why? Reducing dependency cuts acquisition costs (saving 15-25% commission), ensures data ownership for loyalty, and enhances market resilience. Suggestion? Balance your booking sources and explore new channels to protect against policy changes and commission hikes.