Paula Carreirão

🏨 Phocuswright research shows 47% of travelers prefer unique experiences over standard accommodations, highlighting a shift towards hyper-individuality. By 2034, the global boutique hotel market is projected to reach $50.5 billion, up from $25.2 billion in 2024, with a 7.2% CAGR. Boutique hotels excel in personalization, leveraging technology to enhance guest experiences, and meet modern travelers' demands for authenticity, exclusivity, and local cultural connections.