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Paula Carreirão

6 posts
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  • 9 min

40% of Travellers Now Use AI for Hotel Discovery, Shifting from Traditional Search Methods

📰 40% of travelers globally now use AI tools to plan trips, with 39% in the US and 40% in the UK, US, and India. AI shifts hotel discovery from traditional search engines to personalized answers, challenging hotel reliance on their websites. Only one-sixth of hotels appear in AI-generated results, with a focus on content consistency, third-party validation, and structured data. AI recommendations require an average guest review score of 8.6 or higher to be considered trustworthy.
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  • 3 min

GuestRevu Selected as Preferred Feedback and Reputation Management Provider for The Leading Hotels of the World’s 425 Properties

🏨 GuestRevu has become a preferred provider for The Leading Hotels of the World (LHW), which includes over 425 independent luxury hotels in more than 80 countries. As part of LHW's Leading Strategic Sourcing program, GuestRevu will offer tools to enhance guest feedback and reputation management. This collaboration aims to support independent luxury hotels in delivering personalized service and making data-driven decisions to enhance guest experiences. LHW, founded in 1928, emphasizes unique, high-quality hospitality experiences.
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  • 2 min

GuestRevu Opens Entries for 2026 GREAT Awards in June, Recognizing Excellence in Global Hospitality

🏨 Hotels can enter the 2026 GuestRevu GREAT Awards from June 1-30. This third edition includes all lodging types worldwide, judged by online reviews from Tripadvisor, Booking.com, and Google. Data is analyzed by Stenden University South Africa. Winners will be announced in October 2026 for Europe, America, and APAC, and in November for Africa. The awards emphasize guest satisfaction and exceptional hospitality, with partners like Cendyn and Stayntouch enhancing this global celebration.
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Africa's Travel Indaba 2026 Highlights AI, Data Integration, and Operational Challenges in Hospitality Sector

📈 Held in Durban from May 11-14, 2026, Africa’s Travel Indaba 2026 gathered hoteliers, tourism operators, and industry leaders to discuss digital transformation, air connectivity, and technology's impact. GuestRevu highlighted AI's role in enhancing guest experiences, emphasizing the need for actionable insights and connected systems. Concerns about AI's impersonal communication were raised, and data flow challenges were noted. Affordability remains crucial, with a divide between hotels investing in technology and those relying on manual methods.
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  • 3 min

Generative AI Alters Hotel Marketing Strategies, Emphasizing Visibility and Relevance Over Traditional Website Traffic Metrics

💻 Adam Hamadache, CEO of Formula Digital, discusses the impact of generative AI on hotel discovery with Amy Branford. AI tools can provide tailored hotel recommendations without needing to visit websites. Online reviews are crucial, as AI summarizes guest experiences from them. Website traffic may decrease as AI tools handle guest queries, emphasizing the need for strong AI-driven visibility. Independent hotels have an advantage, as AI prioritizes relevance over size or advertising, leveling the playing field against larger competitors.
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Boutique Hotel Market Expected to Double to USD 50.5 Billion by 2034, Driven by Personalized Experiences

🏨 Phocuswright research shows 47% of travelers prefer unique experiences over standard accommodations, highlighting a shift towards hyper-individuality. By 2034, the global boutique hotel market is projected to reach $50.5 billion, up from $25.2 billion in 2024, with a 7.2% CAGR. Boutique hotels excel in personalization, leveraging technology to enhance guest experiences, and meet modern travelers' demands for authenticity, exclusivity, and local cultural connections.
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