Philippa Wagner

🕵️ In 2024, the global demographic landscape shifted as those over 65 outnumbered those under 15, a trend expected to double in 30 years, according to the WHO. This age group is redefining travel, seeking adventure and unique experiences. Despite their growing influence, the hospitality industry remains focused on Gen Z. As older travelers drive change, the question remains: will hospitality adapt to mindsets over demographics, creating spaces that reflect desires rather than age?