Looking ahead: U.S. OTAs bet on loyalty, AI and B2B
This article was written by Phocuswright. Click here to read the original article After years of strong demand, U.S. OTAs are shifting from growth at all costs to strategies that…
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ANZ travel market outlook: Growth fueled by prices, not passengers
This article was written by Phocuswright. Click here to read the original article Australia and New Zealand’s travel industry has surpassed pre-pandemic revenue levels, but the picture behind the numbers…
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The trends redefining travel choices in 2025
This article was written by Phocuswright. Click here to read the original article The takeaway? The future of travel is as much about how and why people choose their destinations…
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Resilient economy, fragile demand: The 2025 U.S. travel outlook
This article was written by Phocuswright. Click here to read the original article Outbound travel from the U.S. sustained robust activity in 2024, with total departures exceeding 107 million and…
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Intra-European travel leads 2025’s revenue gains
This article was written by Phocuswright. Click here to read the original article Economic pressures and geopolitical uncertainties continue to impact the European macroeconomic environment, but resilient demand continues to…
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Three charts that reveal how digital sources shape destination decisions
This article was written by Phocuswright. Click here to read the original article When travelers choose where to go next, their decisions are rarely made in isolation. Instead, they’re shaped…
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U.S. travel platforms navigate plateauing demand and emerging bets
This article was written by Phocuswright. Click here to read the original article After years of high-demand momentum, the U.S. OTA market is hitting a plateau. While global expansion keeps…
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The impact of GenAI on Travel Marketing
This article was written by Phocuswright. Click here to read the original article Mike Coletta, Phocuswright’s senior manager of research and innovation, hosted the fourth session of The New Age(nts)…
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U.S. airlines look to steady the skies in 2025
This article was written by Phocuswright. Click here to read the original article FOR MORE INSIGHTS See all of Phocuswright’s free research insights here. Sign up to get the latest…
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From scroll to suitcase: What inspires Europe’s new travelers
This article was written by Phocuswright. Click here to read the original article Looking forward, most Europeans have a positive outlook for future travel plans, though these may be hindered…
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