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📈 Middle East tourism is evolving rapidly, as highlighted in Phocuswright's 2025 report. By 2030, Saudi Arabia and GCC countries aim to transform tourism through giga-projects and online platforms. The region targets luxury and sustainable travel, embracing cultural modernization and mega-events like Expo Dubai and the Qatar World Cup. Economic growth boosts intra-regional travel, with Phocuswright offering open access to comprehensive industry insights for strategic advantages.

🗺 In 2024, U.S. online travel agencies recorded $108.5 billion in gross bookings, a 4% rise from 2023 and 85% above 2019 levels. Companies like Expedia, Booking, and Hopper are driving revenue growth through expanded networks and AI integration, enhancing loyalty programs, and increasing private accommodations. Booking now sees 37% of room nights from alternative lodgings. Dynamic packages are on the rise, and the OTA market remains stable with minor channel shifts expected through 2028.

🗺️ China’s travel market grew by 5.5% to $151.8 billion in 2024, with 5.6 billion domestic trips. Despite this growth, challenges persist, with outbound travel expected to reach 155 million trips by 2025. Online travel agencies, like Ctrip and Meituan, drive market expansion, with online revenue hitting 73% in 2024, projected to rise to 82% by 2028. International hotel brands expand, while domestic supply controls key sectors. The market won't surpass 2019 levels until 2026.

🌎 Australia and New Zealand's travel industry grossed US$37.8 billion in 2024, surpassing pre-pandemic levels due to increased prices rather than visitor numbers. Digital adoption is nearing maturity, with online penetration at 59% in 2024, forecasted to reach 61% by 2028. Airlines are expected to grow from 2025, benefiting from partnerships and increased fares, while hotels and car rentals face challenges. Success hinges on attracting high-value customers and strengthening direct relationships.

🏖 Based on 2024 surveys from the U.S., U.K., France, and Germany, Phocuswright's 2025 report analyzes travel destination choices. It examines how U.S. and European preferences differ, the impact of digital tools across ages and regions, and motivations like price, scenery, and rest. It identifies traveler segments seeking new versus familiar places. Phocuswright offers unlimited access to travel research, ensuring your strategy stays competitive. Get insights and guide your team with tailored analyst support.

🌍 In 2025, European travelers plan more international leisure and business trips than in 2024, despite economic and geopolitical challenges. Total travel gross bookings rose 6% in 2024 to €347 billion, with a projected increase to €415 billion by 2028. Online bookings grew 11%, reaching €236 billion in 2024, with penetration expected to rise from 68% in 2024 to 74% by 2028. Sustainability and digital efficiency, including AI advancements, are priorities amidst moderate growth and overtourism issues in places like Barcelona and Venice.

💻 U.S., U.K., France, and Germany travelers rely on OTAs and search engines to choose destinations, with the U.S. preferring search (38%) and Germany OTAs (37%). Regional differences show Northeast U.S. travelers favor review sites, while the West uses OTAs and Google Maps equally. Generationally, Millennials and younger rely heavily on digital tools, unlike Gen X and older. Brands must adapt strategies to these patterns for effective engagement, as digital influence varies.