Platforms, topics and influencers: Who’s using what?
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The travel industry payment gap
This article was written by Phocuswright. Click here to read the original article The travel industry historically struggles with emerging trends and technologies, and payments is no different. Throughout the…
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Travel Startups Interactive Database
This article was written by Phocuswright. Click here to read the original article Discover new companies and information you can’t find in other databases Sort and filter the list of…
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An overview of the Europe startup landscape
This article was written by Phocuswright. Click here to read the original article Phocuswright has tracked the travel startup landscape for over fifteen years. During this time, the digital travel…
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Decisions guided by trust: Social media conversion in travel
This article was written by Phocuswright. Click here to read the original article Being a content creator is a lot of work. There’s demand for reoccurring content, constant feedback, the…
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Some segments have a higher propensity to be swayed by social content
This article was written by Phocuswright. Click here to read the original article Social networks are awash with travel content, but a formula for conversion continues to evade marketers. The…
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The top 15 global travel markets: North America, APAC and Western Europe lead the way
This article was written by Phocuswright. Click here to read the original article The global travel industry is back on track, surging by 24% in 2023 to hit $1.5 trillion.…
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The true impact of social strategy
This article was written by Phocuswright. Click here to read the original article Core Social Behaviors A majority of travelers (57%) utilize social media for their trips (see Figure 1).…
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Traveler profile in major European markets
This article was written by Phocuswright. Click here to read the original article FOR MORE INSIGHTS See all of Phocuswright’s free research insights here. Sign up to get the latest…
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Phocuswright Research Roundup 2Q24
This article was written by Phocuswright. Click here to read the original article Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 Almost 17 years after Facebook first introduced advertising,…
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