phocuswright.com

🏠 In 2024, U.S. OTA sales hit $108.5 billion, showing modest growth, as per the Phocuswright report. The market is stable, but supplier-direct bookings could alter dynamics by 2028. Expedia faces challenges in a softer U.S. market, while Booking.com remains more resilient. Hotel bookings drive profitability, though growth engines like short-term rentals are needed. Tech innovations, especially AI, are critical. B2B strategies are rising, yet consumer-facing packages are minimal. The 2025 report explores these trends comprehensively.

🚀 Mike Coletta hosted Phocuswright’s New Age(nts) Trend Series, focusing on generative AI's impact on travel marketing. Panelists Brennen Bliss, Michael Goldrich, and John Lyotier discussed AI's role in reshaping brand visibility, business models, and necessary marketing skills. The shift is from direct-to-consumer methods to AI-driven decision influence. Marketers must adapt quickly as AI transforms the landscape, influencing how marketing messages reach travelers. Those embracing an AI-first approach may gain competitive advantages.

📖 In 2024, travelers from the U.K., France, and Germany were surveyed for the Europe Consumer Travel Report 2025, highlighting their trip-planning and purchasing behavior. Despite a positive travel outlook, rising costs and sustainability issues may impact plans. Key focus areas include travel frequency, destinations, duration, spending, and the influence of emerging technologies, such as social media. Phocuswright's Open Access provides unlimited access to in-depth travel research, supporting strategic industry insights and competitive advantage.

🌐 More than 50% of U.S. travelers have experimented with generative AI, with 33% using it for travel-related activities. This shift, driven by Phocuswright's findings, highlights AI's role in transforming trip planning and booking. Beyond traditional search engines, AI is increasingly integral to travel discovery. As companies like Google enhance AI integration, the interaction with AI-generated results is set to rise significantly, altering how trips are visualized and executed.

💳 Visa predicts cross-border payments will hit $250 trillion by 2027. In 2023, ISO 20022 standardized payments, enhancing transparency and security. Visa's survey of 6,500 consumers revealed 67% make monthly e-commerce purchases, 52% travel more than once a year, and 45% send/receive remittances monthly. 71% want payment guidance, with security as a major concern. Swift's GPI and distributed ledger technologies boost cross-border payment efficiency. CBDCs are gaining traction, monitored in 130 countries, covering 98% of global GDP.