phocuswright.com - 10 Minutes News for Hoteliers - Page 3

2 min

Looking ahead: U.S. OTAs bet on loyalty, AI and B2B

📈 Expedia's B2B business surged 21% in 2024, now 30% of revenue, with partners like Walmart and Chase Travel. Expedia's one-key loyalty program drives nearly 50% of room nights. Booking's Genius tiers cover 55% of hotel nights. Expedia's air/car/hotel packages reached $5.3 billion in 2024, projected to hit $6 billion by 2028. Vrbo focuses on vacation rentals; Booking has over 8 million alternative lodging listings. OTAs bet on loyalty, B2B, and AI to adapt to a plateauing U.S. market.

2 min

ANZ travel market outlook: Growth fueled by prices, not passengers

🌎 Australia and New Zealand's travel industry grossed US$37.8 billion in 2024, surpassing pre-pandemic levels due to increased prices rather than visitor numbers. Digital adoption is nearing maturity, with online penetration at 59% in 2024, forecasted to reach 61% by 2028. Airlines are expected to grow from 2025, benefiting from partnerships and increased fares, while hotels and car rentals face challenges. Success hinges on attracting high-value customers and strengthening direct relationships.

1 min

The trends redefining travel choices in 2025

🏖 Based on 2024 surveys from the U.S., U.K., France, and Germany, Phocuswright's 2025 report analyzes travel destination choices. It examines how U.S. and European preferences differ, the impact of digital tools across ages and regions, and motivations like price, scenery, and rest. It identifies traveler segments seeking new versus familiar places. Phocuswright offers unlimited access to travel research, ensuring your strategy stays competitive. Get insights and guide your team with tailored analyst support.

2 min

Resilient economy, fragile demand: The 2025 U.S. travel outlook

📈 Outbound travel from the U.S. reached over 107 million departures in 2024, surpassing pre-pandemic levels. A 9% rise in inbound travel brought it to 72.4 million but still below pre-pandemic highs. A 2025 travel ban affects 19 countries, potentially costing $12.5 billion in international visitor spending. Challenges include stringent entry restrictions and labor shortages. Brand USA funding drops from $100 million to $20 million, while investments in infrastructure and AI continue.

1 min

Intra-European travel leads 2025’s revenue gains

🌍 In 2025, European travelers plan more international leisure and business trips than in 2024, despite economic and geopolitical challenges. Total travel gross bookings rose 6% in 2024 to €347 billion, with a projected increase to €415 billion by 2028. Online bookings grew 11%, reaching €236 billion in 2024, with penetration expected to rise from 68% in 2024 to 74% by 2028. Sustainability and digital efficiency, including AI advancements, are priorities amidst moderate growth and overtourism issues in places like Barcelona and Venice.

3 min

Three charts that reveal how digital sources shape destination decisions

💻 U.S., U.K., France, and Germany travelers rely on OTAs and search engines to choose destinations, with the U.S. preferring search (38%) and Germany OTAs (37%). Regional differences show Northeast U.S. travelers favor review sites, while the West uses OTAs and Google Maps equally. Generationally, Millennials and younger rely heavily on digital tools, unlike Gen X and older. Brands must adapt strategies to these patterns for effective engagement, as digital influence varies.

2 min

U.S. travel platforms navigate plateauing demand and emerging bets

🏠 In 2024, U.S. OTA sales hit $108.5 billion, showing modest growth, as per the Phocuswright report. The market is stable, but supplier-direct bookings could alter dynamics by 2028. Expedia faces challenges in a softer U.S. market, while Booking.com remains more resilient. Hotel bookings drive profitability, though growth engines like short-term rentals are needed. Tech innovations, especially AI, are critical. B2B strategies are rising, yet consumer-facing packages are minimal. The 2025 report explores these trends comprehensively.

2 min

The impact of GenAI on Travel Marketing

🚀 Mike Coletta hosted Phocuswright’s New Age(nts) Trend Series, focusing on generative AI's impact on travel marketing. Panelists Brennen Bliss, Michael Goldrich, and John Lyotier discussed AI's role in reshaping brand visibility, business models, and necessary marketing skills. The shift is from direct-to-consumer methods to AI-driven decision influence. Marketers must adapt quickly as AI transforms the landscape, influencing how marketing messages reach travelers. Those embracing an AI-first approach may gain competitive advantages.

1 min

U.S. airlines look to steady the skies in 2025

📚 Phocuswright offers an Open Access Research Subscription providing unlimited access to comprehensive travel industry insights, with no seat limits or paywalls. Subscribers can access in-depth reports, interactive dashboards, and datasets, along with personalized analyst support. This service aids in validating opportunities, supporting internal strategies, and staying ahead of industry changes. The subscription emphasizes a competitive edge through organized intelligence by sector, region, and trend.

2 min

From scroll to suitcase: What inspires Europe’s new travelers

📖 In 2024, travelers from the U.K., France, and Germany were surveyed for the Europe Consumer Travel Report 2025, highlighting their trip-planning and purchasing behavior. Despite a positive travel outlook, rising costs and sustainability issues may impact plans. Key focus areas include travel frequency, destinations, duration, spending, and the influence of emerging technologies, such as social media. Phocuswright's Open Access provides unlimited access to in-depth travel research, supporting strategic industry insights and competitive advantage.

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