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phocuswright.com

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From hype to habit: 78% of travelers say GenAI improves trip planning

🌐 More than 50% of U.S. travelers have experimented with generative AI, with 33% using it for travel-related activities. This shift, driven by Phocuswright's findings, highlights AI's role in transforming trip planning and booking. Beyond traditional search engines, AI is increasingly integral to travel discovery. As companies like Google enhance AI integration, the interaction with AI-generated results is set to rise significantly, altering how trips are visualized and executed.
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The evolution of digital payments and fintech in India

💸 In the mid-2010s, nearly half of India's population lacked bank accounts or official IDs, keeping cash dominant. By 2024, less than 4% of adults had credit cards, and debit cards were mainly ATM tools. Mobile wallets like Paytm and FreeCharge gained traction, offering cashless convenience and QR code payments, but operated as isolated systems. Despite digital growth, India's need for open, interoperable payment channels remains evident.
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Phocuswright Research Roundup 2Q25

🗺 Germany's travel sector grew 5% to €72.4 billion in 2024, with leisure travel as the key driver. Scandinavia's market expanded 7% to €17.4 billion, bolstered by events and infrastructure, and is poised for steady growth till 2028. Spain's market surged 9% in 2024, reaching €126 billion, fueled by inbound demand. New 2025 reports on Germany, Scandinavia, and Spain offer insights with charts, trends, and market sizes.
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Cross-border payments in travel: Risks, rewards and the road ahead

💳 Visa predicts cross-border payments will hit $250 trillion by 2027. In 2023, ISO 20022 standardized payments, enhancing transparency and security. Visa's survey of 6,500 consumers revealed 67% make monthly e-commerce purchases, 52% travel more than once a year, and 45% send/receive remittances monthly. 71% want payment guidance, with security as a major concern. Swift's GPI and distributed ledger technologies boost cross-border payment efficiency. CBDCs are gaining traction, monitored in 130 countries, covering 98% of global GDP.
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Generational spending patterns reveal strategic insights for travel brands

🌎 Phocuswright is conducting a quarterly online survey throughout 2025 of U.S. adults with internet access engaged in leisure travel. This research provides insights into American travelers' evolving preferences, behaviors, and attitudes. The current quarter focuses on payments, in-destination spending, and transportation preferences by age group. Phocuswright's Open Access subscription offers company-wide access to their extensive library of expert analysis and data tools to help spot trends and make informed decisions.
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U.S. car rental: Cooling off or resetting the ride?

🚗 U.S. Car Rental Market Brief 2025 by Phocuswright provides an in-depth analysis, sizing, and projections of the U.S. travel market and its five key segments: airline, hotel & lodging, car rental, cruise, and packaged travel. Part of the U.S. Travel Market Report 2025 series, it includes publications like U.S. Airline Market Essentials 2025, and U.S. Travel Market Data Sheet 2023-2027. Designed for unlimited team access, it delivers vital insights for industry leadership.
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European traveler mindset in 2025: Simplicity, search and social influence

🌍 OTAs are surpassing general search as a travel resource. Year-over-year, generative AI usage has doubled. More travelers are booking through indirect channels to compare options for the best prices. Traditional payment methods, such as credit cards, remain popular for bookings and in-destination packages. Social media plays a growing role in travel planning, with Instagram as the top influencer across key markets and YouTube leading in content consumption.
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U.K. travel market sees mobile acceleration and a shifting infrastructure landscape

🚄 The U.K. travel market remains robust in 2025, driven by a stable economy and increased digital adoption. The new Essentials report highlights key trends and market sizing data, offering insights into the U.K.'s mature and mobile-forward landscape. Phocal Point’s platform provides customized charts and data analysis for over 35 markets, projecting trends through 2026, with historical data from 2009. It includes market size, share, annual changes, and segment details for air, car, hotel, and rail.
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