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Posts by author

phocuswright.com

128 posts
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  • 2 min

The top 15 global travel markets: North America, APAC and Western Europe lead the way

  • phocuswright.com
  • 1 August 2024
This article was written by Phocuswright. Click here to read the original article The global travel industry is back on track, surging by 24% in 2023 to hit $1.5 trillion.…
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  • 3 min

Some segments have a higher propensity to be swayed by social content

  • phocuswright.com
  • 1 August 2024
This article was written by Phocuswright. Click here to read the original article Social networks are awash with travel content, but a formula for conversion continues to evade marketers. The…
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  • 3 min

Decisions guided by trust: Social media conversion in travel

  • phocuswright.com
  • 1 August 2024
This article was written by Phocuswright. Click here to read the original article Being a content creator is a lot of work. There’s demand for reoccurring content, constant feedback, the…
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  • 2 min

The true impact of social strategy

  • phocuswright.com
  • 24 July 2024
This article was written by Phocuswright. Click here to read the original article Core Social Behaviors A majority of travelers (57%) utilize social media for their trips (see Figure 1).…
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  • 1 min

Traveler profile in major European markets

  • phocuswright.com
  • 17 July 2024
This article was written by Phocuswright. Click here to read the original article FOR MORE INSIGHTS See all of Phocuswright’s free research insights here. Sign up to get the latest…
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  • 2 min

Phocuswright Research Roundup 2Q24

  • phocuswright.com
  • 11 July 2024
This article was written by Phocuswright. Click here to read the original article Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 Almost 17 years after Facebook first introduced advertising,…
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  • 2 min

Is the travel industry ready for CBDCs?

  • phocuswright.com
  • 10 July 2024
This article was written by Phocuswright. Click here to read the original article In 2021, the cryptocurrency market regained the public’s attention as the value of one Bitcoin broke through…
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  • 2 min

True automated AI in travel is coming

  • phocuswright.com
  • 3 July 2024
This article was written by Phocuswright. Click here to read the original article Autonomous agents have emerged as one of the standout innovations in GenAI over the past year. The…
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  • 1 min

Watch recording: Travel Innovation and Technology Trends 2024

  • phocuswright.com
  • 1 July 2024
This article was written by Phocuswright. Click here to read the original article Virtual reality. Augmented reality. The Internet of Things. Digital identity. Sustainability. Artificial intelligence. Central bank digital currencies.…
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  • 2 min

5 things to know about the U.S. hotel market

  • phocuswright.com
  • 1 July 2024
This article was written by Phocuswright. Click here to read the original article The U.S. hotel & lodging market had a record year in 2023, thanks to robust demand and…
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