The true impact of social strategy
This article was written by Phocuswright. Click here to read the original article Core Social Behaviors A majority of travelers (57%) utilize social media for their trips (see Figure 1).…
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Traveler profile in major European markets
This article was written by Phocuswright. Click here to read the original article FOR MORE INSIGHTS See all of Phocuswright’s free research insights here. Sign up to get the latest…
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Phocuswright Research Roundup 2Q24
This article was written by Phocuswright. Click here to read the original article Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 Almost 17 years after Facebook first introduced advertising,…
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Is the travel industry ready for CBDCs?
This article was written by Phocuswright. Click here to read the original article In 2021, the cryptocurrency market regained the public’s attention as the value of one Bitcoin broke through…
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True automated AI in travel is coming
This article was written by Phocuswright. Click here to read the original article Autonomous agents have emerged as one of the standout innovations in GenAI over the past year. The…
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Watch recording: Travel Innovation and Technology Trends 2024
This article was written by Phocuswright. Click here to read the original article Virtual reality. Augmented reality. The Internet of Things. Digital identity. Sustainability. Artificial intelligence. Central bank digital currencies.…
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5 things to know about the U.S. hotel market
This article was written by Phocuswright. Click here to read the original article The U.S. hotel & lodging market had a record year in 2023, thanks to robust demand and…
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U.S. Corporate Travel Market Sizing & Trends 2024: Insights and Outlook
This article was written by Phocuswright. Click here to read the original article A shifting landscape In 2019, the managed corporate travel segment, at nearly $133 billion, represented about a…
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Phocuswright Europe 2024 Wrap Up: GenAI is Here
This article was written by Phocuswright. Click here to read the original article Certain travel segments that soared during the post-Covid era are seeing more normalized growth. Short-term rentals (STRs),…
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Spanish travelers: Hotel stays flat, short-term rentals up 28% YOY
This article was written by Phocuswright. Click here to read the original article In the lead up to Phocuswright Europe 2024 in Barcelona, Spain (10-12 June), Phocuswright has published its…
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