BWH Hotels GB rebrands as WorldHotels GB, representing over 200 hotels and 12,000 rooms
🏨 BWH Hotels GB has rebranded as WorldHotels GB, representing 200-plus independent hotels and 12,000 rooms across Great Britain. Individual hotel brands remain unchanged. The global strategy covers 4,000-plus hotels in 100 countries. GB expansion targets 50% growth by 2029, with nearly 50 hotels in its 12-month pipeline. WorldHotels Rewards launches on 5 January 2027, uniting 53 million members across three tiers. Loyalty bookings currently generate 27% of GB hotel revenue.
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