4 Charts That Prove The White Lotus Effect Is Real
🌸 "White Lotus" Season 3, set in Thailand, continued the show's success with a forecast of 18 million viewers, potentially reaching 20 million after its April 6 finale. Seasons 1 and 2 had 9 and 15 million viewers, respectively. The HBO series has influenced fashion, with brands like Jim Thompson seeing a 671% sales boost. From December 2024 to March 2025, Louis Vuitton's brand awareness rose by 2%, and consideration by 4%. Four Seasons resorts, the filming locations, experienced significant web traffic spikes, with the Sicily property seeing a 193% increase after Season 2. A 20-day "World of Wellness 2026" private jet tour connected to the show is priced at $188,000. Banana Republic benefited from both on-screen presence and a White Lotus-themed collection, earning $173,000 in media impact value. The show's popularity has led to positive buzz for collaborating brands like H&M, Bloomingdale's, Banana Republic, and Abercrombie & Fitch.
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