Have you ever done the math on a single guest? You should, but it’s something hospitality rarely factors in properly. We talk about guests as transactions. A booking, a stay, ADR. A review; maybe… | Robbie Woodward
📈 Who? Boutique hotels and their guests. When? Current trends in hospitality. Where? Hotel industry, unspecified location. What? Emphasizes seeing guests as relationships rather than transactions. How? By fostering genuine connections to increase return intent. A hypothetical scenario: 40-room hotel, £200 ADR, 65% occupancy, and 2-night stays yield 4,745 annual stays. Improving return intent from 8% lifts value quickly, affecting revenue and guest engagement without additional costs.
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