Have you ever done the math on a single guest? You should, but it’s something hospitality rarely factors in properly. We talk about guests as transactions. A booking, a stay, ADR. A review; maybe… | Robbie Woodward
🏨 Who? Hotels and their guests. When? Ongoing. Where? Applicable to all hotels, especially boutique ones. What? Emphasizing guest relationships over transactions. How? By fostering return intent through genuine connection and trust. Key facts: A single guest shouldn’t just experience satisfaction but develop a bond leading to return visits. Numbers: 40 keys, £200 ADR, 65% occupancy, 2-night stays yield 4,745 stays/year. Enhancing return intent, even slightly, significantly impacts lifetime value and room economics.
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