Sojern study: destinations grapple with…
📈 Sojern's "State of Destination Marketing 2026" report reveals 93% of destination marketing organizations (DMOs) are concerned about AI's impact, with 66% using it for content creation and 51% for data analysis. Surprisingly, 16% still don't use AI. The role of websites is shifting, with 31% of DMOs considering them a "source of truth." AI personalization targets interest-based segments, with 64% creating AI-optimized content for better engagement and visibility.
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