Rory Sutherland

🗺 Travellers, according to Expedia Group's findings, are more likely to engage in consumer activities: 20% more likely to buy a new car, 12% to try new restaurants, 20% to play video games, 27% to seek cosmetics advice, and 29% to make in-app purchases. Expedia targets them using 175+ parameters across digital platforms, ensuring impactful advertising. Brands seeking ready-to-buy audiences should leverage this strategy for effective consumer engagement.