Sana Shahid

3 min

How to Boost Direct Bookings with Effective Data Use

In today’s competitive hospitality landscape, driving direct bookings is critical. Hotels can maximize revenue by reducing reliance on third-party platforms and building guest loyalty through effective data use. Below are…

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5 min

What is a Customer Data Platform (CDP)? Learn How It Drives Success for Hotels

In today’s hospitality landscape, hotels face an ongoing challenge: the reliance on third-party booking platforms. While these channels help fill rooms, they often come at a high cost, cutting into…

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3 min

From CRM to CDP: The Data Shift Hospitality Needs

In the hospitality industry, data is king. From guest preferences to booking patterns, understanding your guests is essential to providing personalized experiences that build loyalty and increase revenue. Traditionally, many…

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4 min

The Value of Personalization for Hotels: Are Personalized Experiences Essential for Hotel Guests?

In today’s competitive hospitality landscape, hotels must go beyond offering a comfortable stay by creating personalized guest experiences that resonate with each traveler. Personalization in hospitality has evolved beyond just…

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