Sangeet Paul Choudary

🍷 A bottle of wine that retails for $80 is sold for $400 at a restaurant. The sommelier's storytelling and ability to make diners feel like connoisseurs enhance the wine's perceived value. Sommeliers are not only selling wine but also a curated experience and status. Even in a world abundant with information accessible via Google or ChatGPT, the curation and signaling by sommeliers retain value. The article suggests that jobs are moving towards areas where value is not in providing more information but in offering confidence and status. The differentiation is increasingly in the human elements of curation and judgment. The economic value of knowledge has decreased due to AI increasing its supply, shifting value toward curiosity, curation, and judgment. The article draws on ideas from the upcoming book "Reshuffle," available for pre-order at 70% off until its launch in June 2025. It argues that in a knowledge-abundant market, curiosity becomes a primary driver of return on investment, and the ability to ask good questions is essential for capital efficiency.