Sarah McCay Tams Director of Marketing Communications

Attracting couples to your hotel for their wedding day requires a blend of strategy, empathy, and presentation. After all, you need to deliver an Instagram-worthy moment on possibly one of…

Rate used to be the main deciding factor in booking a block of rooms, but those days are long gone. So, what are potential customers looking for now in a…

Successful group bookings require a collaborative effort. But, who should be involved in handling group inquiries, from initial booking requests to post-event follow-ups? The answer varies based on factors such…

If you’re a hotel that caters to group bookings, including meetings and events, you’ll often have to weigh up the value of taking a group booked at a lower, negotiated…

If you’re a full-service hotel offering meeting and event space, chances are a large percentage of your business comes from group bookings. But how can you ensure that you win…