Sarah McCay Tams

📈 U.S. hotel performance strengthened in the first half of 2026, with ADR up 7.1% to $211.96, and occupancy rising 1.1 points to 67.9%. RevPAR increased 8.9% to $144.00, and TRevPAR grew 9.2% to $189.30. Luxury hotels led with a 10.1% ADR rise, and occupancy up 3.4 points. June saw ADR jump 11.4% to $226.14, amid the FIFA World Cup. Economy hotels' ADR fell 9.3%, yet showed improvement in Q2.

🏨 U.S. hotel labor costs rose 1.8% in Q1 2026, with CPOR increasing from $45.96 to $46.79. HPOR decreased by 2.3%, from 2.154 to 2.105 hours. Wage increases: general managers 5.9%, room attendants 4.3%, maintenance engineers 3.6%. Room attendant CPOR declined 0.2%, general manager CPOR increased 4.1%. Select-service HPOR decreased 4.2%, full-service decreased 2.3%. Room attendant overtime increased 10.3%. ADR rose 6%, RevPAR 8.7%, GOP margin improved by 4 points.

📈 In Q4 2025, Wages Cost per Occupied Room (CPOR) surged by 21.1% year-over-year, with the average labor CPOR rising from $42.82 in 2024 to $48.32 in 2025. Full-service hotels saw a 23.8% CPOR increase, while resorts reduced CPOR by 4.7%. Labor productivity fell, with Hours per Occupied Room (HPOR) increasing by 4.4% for the year. The GOP margin rose by 1.1 percentage points but dropped by 3.3 points in Q4.