Sierra + Skift

✈ Sierra CEO and OpenAI chairman Bret Taylor told Skift Global Forum in New York that AI agents could connect booking, service, upgrades and loyalty through continuous customer conversations. Sierra is developing voice-and-visual booking with a major U.S. airline. Uber uses its agents to reengage prospective drivers and couriers who abandoned onboarding, reporting lower costs and better outcomes. Agents can operate 24/7 across languages, though Taylor expects infrastructure, regulation and legacy systems to slow adoption.