Sofia Vargas

📦 Jackie Maloney from Cloudbeds emphasized the importance of CRM systems for hotels at Passport 2024, Cloudbeds’ annual UserCon. A CRM system enables hotels to gather guest data, manage campaigns, and streamline operations. It also fosters customer loyalty, with 94% of customers preferring to repurchase from a known source. Key CRM features include multi-channel communication, contact management, and marketing automation. The top CRMs in 2024 include ALICE by Actabl, Cendyn, and Salesforce, among others, which integrate with the Cloudbeds Platform.