FREAK SCENE PARTNERS WITH THE EVOLV COLLECTION FOR POP-UP ACTIVATION IN 100 WARDOUR STREET
🍴 Martin Williams, CEO of Evolv Collection, collaborates with Freak Scene for a pop-up residency at 100 Wardour Street, Soho from July to November. This partnership, starting July 22, marks Williams' strategic move to modernize and diversify the brand. Scott Hallsworth, known for his pan-Asian cuisine, brings his culinary expertise back to Soho, blending Japanese izakaya culture with Australian influences. The partnership aims to broaden the company's demographic appeal and innovate its offerings.
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