Rosewood launches new campaign to prioritise bespoke experiences
🏨 Rosewood Hotel Group is transforming its brand, focusing on cultural connection and personal experiences. By 2023, they are enhancing guest engagement at 41 locations, such as marine ecology at Rosewood Miyakojima, Japan, and indigenous healing in Mexico. New properties include Rosewood Courchevel opening in December, and Rosewood Blue Palace in Crete by 2026. Emphasizing discovery, they aim to foster deeper cultural immersion and personalized experiences, appealing to travelers seeking more than luxury accommodations.
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