Suresh Kumar Sharma

📊 Booking.com boasts the highest booking volume but suffers from a high cancellation ratio. It's ideal for base volume generation and new hotel visibility. Expedia excels in higher ADR with fewer cancellations, suitable for quality revenues and business segments. Agoda, strong in Asia, provides fast last-minute pickups but lower ADR, perfect for distressed inventory. Choose Booking.com for volume, Expedia for revenue quality, and Agoda for last-minute optimization. OTAs should complement your revenue strategy, not compete.