Suzanne

“Certainly, leveraging advanced Revenue Management Systems (RMS) is essential for modern revenue management practices. These systems facilitate predictive analytics and provide real-time updates, significantly reducing the time spent on manual…

“Social selling is a modern sales technique that leverages social media platforms to build relationships, engage directly with potential clients, and enhance sales performance. Gone are the days of cringey…

“In addition to ROAS, the most important KPI is the website conversion rates! Hoteliers are spending their limited marketing dollars on SEO, paid search, metasearch, online media, PR, and social…

“Personalised experiences are essential for building guest loyalty. Designing services to each guest’s unique preferences creates a strong sense of value and connection. Collecting first-party information from guests during their…