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Suzanne

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How Can Connected Hotel Systems Enable Data-Driven Revenue?

💻 Industry experts like RevenYou emphasize the necessity of seamless data integration for modern hotels. Frequent system upgrades and training can resolve perceived limitations. Hotels are advised to map tech upgrades, ensuring new systems fit and integrate. Training staff on data use is critical, with a data champion auditing weekly for accuracy. Compliance with privacy regulations is essential. A growth mindset toward data utilization is crucial, encouraging ongoing innovation and business improvements.
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What Is the Biggest Challenge That Shapes My Marketing Career?

📖 Who? Marcus Sheridan and a former Art Director. When? During the reading of "They Ask, You Answer." Where? Unspecified. What? The transformative impact of the book on marketing perspectives. How? By emphasizing "radical transparency" and prioritizing customer concerns over visual aesthetics. The Art Director learned that effective marketing requires clarity and teaching rather than aesthetics and persuasion, recognizing the importance of addressing customer problems directly.
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