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Tatiana Valenzuela

114 posts

Moxy Boulder appoints Humberto Fermo as general manager

📋 Vision Hospitality Group appointed Humberto Fermo as the new general manager of Moxy Boulder, which opened last June near the University of Colorado Boulder. Fermo brings over 20 years of experience from roles including general manager at Kimpton’s Hotel Monaco in Denver and Indigo Hotels in Austin and Rochester. Moxy Boulder, part of Marriott Bonvoy’s portfolio, is managed by Vision Hospitality Group, headquartered in Chattanooga, Tenn.
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Fernando Flores appointed general manager of Esperanza, Auberge Resorts Collection

🏝️ Fernando Flores was appointed as general manager of Esperanza, Auberge Resorts Collection in Los Cabos, Mexico. With over 20 years in luxury hospitality, he aims to enhance the renowned property's legacy. Formerly from Waldorf Astoria Los Cabos Pedregal, Flores introduced notable culinary programs. Esperanza features 44 casitas, 45 villas, nine suites, four haciendas, six restaurants, and diverse amenities including pools, sports courts, and a spa.
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White Lodging announces promotions to its executive team

📈 Chris Anderson, with White Lodging since 2015, and Joe Pagone, who joined in 2022, were promoted to executive VP/COO and senior VP of operations, respectively. Anderson previously worked with Marcus Hotels & Resorts and Marriott International, while Pagone spent 14 years at Kimpton Hotels & Restaurants. These changes, announced by CEO Jean-Luc Barone, aim to enhance leadership in navigating the dynamic hospitality industry landscape.
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  • 5 min

Sweet Smell of Success: How scent marketing captures not only hotel guests’ noses, but hearts.

😍 Marcel Proust, a novelist known for exploring "involuntary memory," believed simple cues like food or smell can trigger complex memories. Scent marketing, aligning a brand with a signature fragrance, is used by companies to strengthen consumer relationships. For example, Langham Hotels & Resorts' Ginger Flower fragrance embodies its luxury motif. Integra Fragrances CEO Lorenzo Cotti emphasizes staying current with perfumery trends for relevancy. HD Fragrances, partnering with luxury French hotels, created four unique scents for Anantara Plaza Nice over six months. Maison 21G, collaborating with hotels, believes in scent variety for different spaces and local ingredient use. Integra's seasonal scents at Rome Cavalieri and a Christmas fragrance enhance guest experiences. Scent marketing can increase on-site spending and create additional revenue through retail offerings of branded products like candles or perfumes. Integra also designs diffusion systems with air quality sensors, offering guests take-home fragrance collections to extend their experience. Scent marketing allows hotels to establish memorable connections with guests.
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