OpenAI “App Store”: What it Means for Travel | PA Dispatch No. 3
💻 OTAs accessed via ChatGPT bring real-time pricing from Expedia and Booking without context-switching. Partnering with incumbents avoids data shut-offs. Expedia's 2-minute latency is a conversion issue; faster UX is needed. Current process requires external booking, impacting user flow. ChatGPT's control over information reduces OTA brand visibility, potentially compressing their 10-20% take rate. Low-latency, native payments, and integrated servicing are necessary for seamless transactions. OTAs may see benefits within 12 months, but UX owners are poised to gain long-term advantage.
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