Tobias Koehler

💾 In the hospitality industry, the misbelief that IT or marketing can substitute for a Chief Digital Officer (CDO) persists. Unlike IT departments focused on servers and software, a CDO concentrates on digital business models and user experiences, translating guest needs into technology requirements. Successful hotel groups recognize digitalization as a continuous strategic process, necessitating leadership with dedicated digital expertise. The need for a CDO is not about affordability but the cost of lacking one.