Inside Jollibee, City Barbecue, and Blaze Pizza’s Personalization Strategies
😋 At MURTEC 2025, leaders from Jollibee Foods Corp., City Barbecue, and Blaze Pizza discussed enhancing guest experience through personalization. Jollibee focuses on individual guest engagement, while City Barbecue, with 80% loyalty transactions online but only 4% in drive-thrus, partnered with Flybuy Networks for Bluetooth check-ins. Blaze Pizza introduced kiosks and QR codes for in-store order flexibility. City Barbecue leverages a Customer Data Platform for targeted marketing based on first-time guest preferences, realizing a 60% retention rate when new guests join loyalty programs, compared to 20% without membership. Jollibee uses data tokenization for comprehensive customer profiles.
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