Automatic

🏥 Sunborn London, a luxury yacht hotel, partnered with Shiji for technology-driven hospitality solutions on February 25, 2025, in London, United Kingdom. Shiji's implementation includes PMS, Digital Stay, Infrasys POS, and Digital Dine, aiming to enhance guest experiences and operational efficiency. Francisco Ventura, General Manager of Sunborn London, emphasized the importance of selecting a technology partner that understands hospitality. Shiji, founded in 1998, serves 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets with over 5,000 employees across 31 countries.

📍 Six Krystal locations in Albany, Georgia are being updated with a new look drawing from the successful Orangeburg, S.C. location opened in December and co-owned by Charlamagne Tha God. Upgrades include modernized digital menu boards, new furniture, and refreshed interiors while maintaining service. Digital boards allow for real-time menu updates, improved customer experience, and tailored promotions. Krystal, founded in 1932, operates nearly 300 locations and prioritizes hospitality over AI in its modernization efforts.

🏠 Digital twins are transforming the hospitality industry by enhancing employee training, improving maintenance, and boosting sales. Utilizing VR/AR for hands-on training with assets like HVAC and AV equipment minimizes costly mistakes. Maintenance teams use digital twins fed with real-time sensor data to anticipate failures, reducing downtime and extending lifespan. Sales teams can virtually showcase properties to secure event contracts. Joseph Callahan, CEO of Ciright, emphasizes the efficiency, safety, and guest experience benefits of this technology.

🎶 Marketers in the QSR and franchise restaurant sector leverage digital advertising, including in-app advertising, connected TV, and SMS promotions. Programmatic advertising, optimized through cloud services, has become pivotal, allowing criteria-based automatic ad placement bidding. QSR brands often utilize valuable first-party data from apps for better targeting, facilitated by advertising partners using data clean rooms to maintain user privacy. Mobile gaming, surpassing podcasting and traditional media with a $185 billion revenue in 2022, presents a significant opportunity for audio ads. It offers an extensive reach with four times the active users of Netflix's ad-supported subscribers and a 15-20% share of the 546 million global podcast listeners. Programmatic audio advertising enables creative flexibility, targeted reach, and scalability in engaging formats. Odeeo, co-founded by Elad Stern in 2021, specializes in in-game audio advertising solutions to tap into this market.

🍕 Restaurant operators are leveraging online and mobile app ordering to reduce third-party fees and improve customer satisfaction. Liner-free label printers aid in ensuring order accuracy and efficiency, particularly in quick-service restaurants (QSRs). Self-ordering kiosks are increasingly popular, enhancing guest experiences by reducing wait times, improving order precision, and offering upselling opportunities without extra staffing costs. These strategies are part of the industry's adaptation to technological advancements and changing consumer expectations.