The Next Wave of Mobile Marketing: Rich Communications Services
📱 Rich communication services (RCS) is emerging as the next major platform for marketing communication, potentially surpassing SMS. Apple's latest iOS update featuring RCS support augments adoption, especially in the U.S. RCS enhances brand communication with features like read receipts, typing indicators, quick-reply buttons, and a unified digital experience without additional app downloads. RCS enables in-message browsing, ordering, and payments, fostering a seamless customer journey. By the end of 2025, RCS is expected to become the mobile messaging standard. Brands embracing RCS early can lead in engagement and conversion metrics, shifting focus from clicks and downloads to response rates and media interaction.
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