Automatic - 10 Minutes News for Hoteliers - Page 120

3 min

FreshAir Sensor Launches FreshAir Certified™

🏕 FuturePlus added 84 hotels to its IMPACT CERTIFIED ecosystem due to growing traveler demand for sustainable stays, with 70% feeling overwhelmed by the booking process. Over three years, FuturePlus has been integrating sustainability in hospitality, overseeing more than 4,200 set sustainability ambitions, with over 2,700 achieved. The IMPACT CERTIFIED badge is a trusted mark for transparency, supported by strategic partnerships with Booking.com and Travalyst Compliance. TROO Hospitality joined FuturePlus in September 2022, focusing on a sustainability strategy called TROO Impact. Atlas Hotels, a large Holiday Inn Express franchisee in Europe with 58 hotels, leverages the FuturePlus platform for sustainability initiatives.

3 min

Akia Announces New Marketing Suite for Hotels and Vacation Rentals

🌎 FuturePlus has enrolled 84 IMPACT CERTIFIED hotels, with 750 sustainability goals achieved among them. Over three years, the platform facilitated over 4,200 sustainability ambitions, surpassing 2,700 targets. 65% of consumers prefer accommodations with trusted labels, and 67% support standardized hotel accreditations. FuturePlus collaborates with partners like Booking.com and Travalyst Compliance for ESG standardization in hospitality. TROO Hospitality began its sustainability journey with FuturePlus in September 2022, focusing on a strategy named TROO Impact. Atlas Hotels, managing 58 UK properties, leverages the FuturePlus platform for cohesive sustainability programs.

3 min

Aimbridge Hospitality’s Bold Move to Redefine Workforce Flexibility

🏨 Aimbridge Hospitality tackled labor shortages by embracing UKG Pro’s technology, creating a flexible labor marketplace for its 45,000 U.S. employees across 1,100 properties, and winning the 2024 Hotel Visionary Award in HR. This system allows workers to pick up shifts at different locations while complying with various regulations. Over 12,000 employees, about 30% of the hourly workforce, have utilized the new model, enhancing job satisfaction and earning potential. Aimbridge's frontline workers now focus more on guest experiences, thanks to the automated backend processes provided by UKG.

Meet 15 Game-Changing Start-Ups at MURTEC

🏦 RTN's Start-Up Alley debuted at MURTEC 2020 in Las Vegas with winners: PathSpot (2020), Hellometer (2022), Landed (2023), and Expo (2024). The event celebrates innovative solutions for the restaurant industry, addressing challenges like AI-driven automation, data analytics, and guest engagement. Tammy Hanson, RTN’s Membership Experience Manager, highlights the finalists' inspiring creativity. Judges include Cacy Bedoka (Jack in the Box), Susan Lucas (Cooper's Hawk Winery & Restaurant), and Stephanie Nardini (Jersey Mike's). The top three finalists will pitch on the MURTEC stage, with the winner decided by live attendee votes. MURTEC 2025 attendees can register for the event online.

3 min

FuturePlus Adds 84 Hotels to Its IMPACT CERTIFIED List

🏡 FuturePlus, a sustainability management and ESG reporting platform, has added 84 hotels to its IMPACT CERTIFIED ecosystem, addressing travelers' preference for sustainable stays despite 70% feeling overwhelmed by the booking process. Over three years, FuturePlus has integrated sustainability into the lifecycle of hospitality assets. With a robust technology platform and expert advice, hoteliers can improve their environmental and social impact. Currently, 65% of travelers prefer accommodations with trusted certifications, and 67% support standardized accreditation processes. The FuturePlus IMPACT CERTIFIED badge, a mark of continuous improvement and transparency, is backed by partnerships with Booking.com and Travalyst Compliance. FuturePlus clients have set more than 4,200 sustainability goals, achieving over 2,700, including 750 goals by the 84 IMPACT CERTIFIED hotels. TROO Hospitality started its sustainability journey with FuturePlus in September 2022, focusing on Education, Collaboration, and Empowerment. Atlas Hotels, managing 58 hotels including Europe’s largest Holiday Inn Express franchise, leverages the FuturePlus platform for structured sustainability initiatives.

3 min

Maestro PMS Unveils 22025 Tech Roadmap

📑 FuturePlus added 84 hotels to its IMPACT CERTIFIED ecosystem, responding to travelers' sustainability concerns—70% feel overwhelmed booking sustainable stays. For three years, FuturePlus aids hospitality with environmental/social governance using technology, sustainability frameworks, and expert advice. A trusted badge, IMPACT CERTIFIED, guarantees hotels meet progressive environmental and social criteria. The platform supported TROO Hospitality's sustainability strategy since September 2022. Atlas Hotels, with 58 UK locations, benefits from FuturePlus for a unified, targeted sustainability program. FuturePlus clients set 4,200+ sustainability goals and achieved 2,700+, with 750 goals achieved among the 84 certified hotels.

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2025 State of Retail Media Report

2 min

(7) Post | LinkedIn

📰 The "Advertising: Who Cares?" launch event will take place at the Royal Society of Arts in London on September 12, starting at 2pm. Aimed at addressing advertising industry challenges, the event features five workstreams led by experts, including Michael Farmer and Jenny Biggam. Among the speakers are Lucy Jameson, Jessica Lovell, and Pippa Glucklich, with a closing conversation between David Wheldon and Sir John Hegarty. Tickets are available at cost, with profits benefiting NABS, avoiding sponsors to ensure open dialogue.

How Starbird Gained 250K Social Media Impressions

🍗 Starbird Chicken, in partnership with GiftAMeal, launched a social media-based charity initiative in late 2023 in Los Angeles, which expanded systemwide in 2024. Customers scan a QR code and share a meal photo, prompting a donation to a local food bank. This program has already provided 10,000 meals and generated over 250,000 social media impressions. Starbird's program reaches seven local food banks in Los Angeles and San Francisco Bay areas. The initiative is linked with Starbird’s guest feedback platform, Tattle, showing higher satisfaction scores from participating guests.

GK Software Acquires Deep-Tech, Computer Vision Firm

💰 Boostly, an SMS marketing solutions provider for restaurants, secured $22 million in a Series A funding round, following a $5.6 million Seed round six months prior. The capital will accelerate innovation and expansion for restaurant owners to enhance revenue using first-party customer data. Boostly's platform, with over 1,200 restaurant locations in the U.S. and Canada, offers a marketing system with engagement rates 10x higher than standard texts and accelerates SMS subscriber opt-in 5x faster than traditional methods. The company was founded by Shane and Mikey Murphy, who have a background in restaurant technology. Boostly emphasizes easy use with automated campaigns generating millions in revenue and thousands of customer reviews.

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