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Automatic

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  • 2 min

Redefining the Drive-Thru: Technology’s Role in Enhancing QSR Efficiency

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  • 5 February 2025
🚗 The 2024 QSR Drive-Thru Report indicates a 14-second reduction in service time from the previous year, but traditional drive-thrus still struggle, particularly with staffing shortages. QSRs are implementing technology, such as smart kiosks, AI-powered ordering, and integrated payment solutions, to enhance efficiency and customer satisfaction. AI has shown to exceed human order accuracy, handling 90% of orders accurately compared to humans' 80-85%. These technological advances not only improve speed and accuracy but also assist with labor challenges and promote a better workplace environment.
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Canary Technologies Unveils the First End-To-End AI Voice Platform Built for Hospitality

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  • 5 February 2025
📱 JW Marriott Phoenix Desert Ridge Resort & Spa is deploying Phunware, Inc.'s Smart Hospitality Solution for enhanced guest experience on iOS and Android. The app navigates through 950 guest rooms, the AquaRidge WaterPark, Revive Spa, multiple restaurants, and a golf club. It features on-property navigation, dining reservations, cabana and experience bookings, spa and golf reservations. Phunware CEO Stephen Chen emphasized technology as key to modern hospitality, offering mobile-first solutions for services like check-ins and room service.
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Phunware Mobile Hospitality Solution Deployed at JW Marriott Phoenix Desert Ridge Resort & Spa

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  • 5 February 2025
📱 Phunware, Inc. is enhancing JW Marriott Phoenix Desert Ridge Resort & Spa's guest experience with a mobile app for iOS and Android users. The app features real-time navigation for 950 rooms and various amenities. The resort's Director of Marketing, Christa Wood, highlights the app's role in showcasing amenities and activities. Phunware’s CEO, Stephen Chen, emphasizes technology as a hospitality cornerstone, with the app facilitating check-ins, room access, room service, and activity bookings directly via smartphones.
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Intel 471 Partners with the Retail and Hospitality ISAC

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  • 5 February 2025
🏨 Phunware, Inc., a mobile enterprise cloud solutions provider, has launched a Smart Hospitality Solution app for JW Marriott Phoenix Desert Ridge Resort & Spa, enhancing guest navigation across 950 rooms and amenities like AquaRidge WaterPark and Revive Spa. The app caters to iOS and Android users, offering on-property navigation, dining reservations, cabana and experience bookings, as well as spa and golf reservations. The resort's Director of Marketing, Christa Wood, emphasizes guest engagement with the property's features. Stephen Chen, CEO of Phunware, advocates the necessity of mobile-first experiences in modern hospitality.
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Man and the Machine: How AI Can — and Should — Help Protect Staff Mental Health in Hospitality

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  • 4 February 2025
🚩 Axonify research in 2024 discovered that 68% of hospitality managers acknowledge staff burnout, with 64% losing workers due to it. AI is seen as a solution to improve work-life balance by handling repetitive tasks, optimizing schedules, and streamlining operations, ultimately aimed at reducing stress and preventing burnout among hospitality employees.
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Hotelogix Partners with Profitroom

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  • 4 February 2025
📈 Sojern released the "State of Destination Marketing 2025" report, revealing 85% of Destination Marketing Organizations (DMOs) maintain or increase digital advertising budgets. Nearly 200 global DMOs contributed insights, with 83% focusing on programmatic advertising and 97% using display ads. Despite 60% using clicks as a top metric, 54% struggle with ROI demonstration. AI is used by 63% for content creation but only 28% for data analysis. Always-on campaigns are favored by 52% over traditional seasonal ones, and 42% report improved brand awareness with such strategies. Data analysis is a major challenge for 51%, yet 84% leverage data for digital marketing insights. Co-op marketing is up by 16% in Europe, with 91% of DMOs using social media marketing and an uptick in connected TV and short-form video use.
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Sojern Unveils its 2025 State of Destination Marketing Report

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  • 4 February 2025
📈 Sojern and Benchmark Research Partners, supported by Brand USA, Destination Canada, the European Travel Commission, and the Caribbean Tourism Organization, released the “State of Destination Marketing 2025” report. 85% of destination marketing organizations (DMOs) maintained or increased digital ad budgets. Challenges include demonstrating ROI, with 60% using clicks as their top metric, 54% struggling to show clear ROI, and 37% facing tracking and attribution issues. 83% focus on programmatic advertising. The dominant channels are display ads (97%), social media (90%), and search engine marketing (80%). AI is used by 63% for content creation, but only 28% for data analysis. Always-on campaigns are now favored by 52% over seasonal ones. Personalized marketing is still underutilized, with only 15% applying advanced techniques. Data use is extensive, with 84% for digital marketing insights, 75% for visitor tracking, and 69% for market research. Co-op marketing in Europe increased by 16% year-over-year. Social media is used by 91% of DMOs, with Facebook and Instagram being top channels, while CTV and short-form video formats are on the rise.
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Brinker International’s Turnaround: Operational Overhaul and Bold Marketing Revitalize Chili’s

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  • 4 February 2025
💪 Chili's removed the "It's Just Wings" station tower, eliminating 13 menu items, to focus on high-growth items like Triple Dippers and Crispers. They've adopted a kitchen display system (KDS) and are installing TurboChef ovens in a quarter to a third of locations. Brinker International, parent company, is applying Chili's strategies to Maggiano’s, with Ernest Perez and Mike Westley, veterans from Yum! Brands, leading the charge.
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  • 4 min

Hotel Technology Pioneer Laura Calin Celebrated with Lifetime Achievement Award

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  • 4 February 2025
🏩 Laura Calin, Senior Vice President at Oracle Hospitality, received the Lifetime Achievement Award at the 2024 Hotel Visionary Awards for her 30+ year career enhancing hospitality technology. She pioneered the OPERA property management system and Oracle OPERA Cloud, impacting over 45,000 hospitality venues globally. Oracle's OPERA Cloud adoption surged by 300%, and Calin's efforts led to the development of OHIP with over 3,000 APIs. She champions diversity and mentorship, influencing many to senior tech roles.
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Olo Partners with FreedomPay, Expands In-Store Capabilities of Olo Pay

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  • 4 February 2025
💸 Bob W, in partnership with environmental consultancy Furthr, developed a tool, ‘LEGIT’, to provide detailed environmental impact metrics, revealing hotel carbon emissions are at least five times higher than previously estimated. The HCMI standard, used by over 30,000 operators, including Hyatt and Marriott, is now deemed less comprehensive. LEGIT factors in additional impacts like construction materials and food waste. Bob W’s Koti Katajanokka in Finland saw emissions per night leap from 1.48 kgCO₂e to 19.7 kgCO₂e with the new tool. Bob W's portfolio carbon footprint for 2023 is reported at 4,489 tCO₂e, a 90% increase from 2022, paralleling a 200% portfolio growth. Bob W, a climate-neutral hospitality provider since 2021, aims for net-zero by 2050 and calls for industry-wide transparency and sustainability strategy improvement.
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