Securing the Voice Channel: How Hotel Leaders Can Protect Their Brand and Customers from Robocall & Robotext Scams
🚫 Amid increasing robocall scams, 68% of consumers ignore calls from unknown numbers and 87% want businesses to protect them more. Spoofing scams cost MGM Resorts over $30 million last year. A survey showed 94% of contact centers worry about the impact of fraud on outbound calls. To combat fraud, the hospitality industry is focusing on Branded Calling and Call Authentication, with 92% of executives acknowledging their role in customer protection. Additionally, 63% of consumers would respond to branded calls from hospitality brands.
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