Shake Shack Promotes Steph So to Chief Growth Officer
🏆 iSeatz released its annual U.S. travel loyalty report, drawing insights from surveys of 256 loyalty program decision-makers and 4,341 U.S. consumers, addressing changes in consumer behavior, program design, and technology. Key points include the increasing role of AI and personalization, with 47% of consumers having used AI in travel planning. 55% of Americans are part of travel reward programs, a rise from 2023, and 22% have 3-5 loyalty programs with travel booking capabilities. Brands are focusing on customer lifetime value (47%) and net promoter score (43%) for success metrics. Consumers prioritize savings (44%), yet 62% find booking travel frustrating due to UX issues. High-value groups prefer personalized offers, with 84% of luxury members and 76% of households with children valuing tailored options. The report emphasizes the need for brands to resolve UX issues and adopt advanced travel technology.
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