How Premier Inn Boosted Search Success Rates and Bookings with Shiji Solutions
🏨 Premier Inn, the UK's largest hotel brand with over 850 locations, formed a strategic partnership with Shiji two years ago and completed its first connection via Shiji Distribution Solutions in June 2022. Since then, it has connected to 18 channels and was the first to use Shiji's Content Hub for over 900 properties. Introduction of a new Central Reservation System this year led to a Search Success Rate (SSR) increase of 16.23% month-over-month and a 25.91% increase from the previous average. The booking performance also soared, with a 153% year-over-year production growth and a 177% increase in bookings for the last quarter.
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