Travel Tech’s Role in Holiday Shopping Success
🏖 Half of consumers plan to gift travel and experiences this holiday season. A survey found 60% of consumers aim to purchase travel gifts, yet 33% are deterred by the specific date requirement, 29% by the need for precise traveler details, and 21% by itinerary change difficulties. A significant 82% might abandon shopping carts due to frustration or indecision, with 29% shopping elsewhere. Travel companies are urged to streamline booking, offer flexible options, and use Generative AI to facilitate the gifting process.
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