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McAlister’s Deli Redefines Loyalty with Club MCA

📍 Club MCA, launched by McAlister’s in May 2023, achieved a significant increase in satisfaction scores, employee experience, and franchisee adoption during its beta test in select locations. Mid-year chainwide rollout led to a noticeable surge in numbers, highlighting the program's effectiveness and scalability. The initiative, aimed at enhancing McAlister's as a community hub, also improved value perception, a crucial KPI, especially in an inflationary economy. Future plans include expanding Club MCA to cater to off-premises customers and refining loyalty tiers using customer data.
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Mews Acquires Atomize

🌍 Launched at COP29 in Baku, Azerbaijan, WTTC's Net Zero Roadmap for Travel & Tourism shows a 27% increase in businesses setting climate targets over three years, with 53% of 250 analyzed companies committed as of 2023, up from 42% in 2021. One-third of these businesses align with Science-Based Targets initiative (SBTi) goals. The Travel & Tourism sector's carbon emissions were 6.5% of global emissions in 2023, down from 7.8% in 2019, a 10.2% reduction in greenhouse gas intensity. Aviation, cruise, and accommodation industries reduced carbon intensity by 6% and 11% respectively since 2019. The roadmap aims for net zero by 2050 and emphasizes sector alignment, transparency, and the role of Sustainable Aviation Fuel (SAF) to reduce the aviation carbon footprint by up to 80%.
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EnsembleIQ’s Hospitality Technology Announces 2024 Hotel Visionary Award Winners, Celebrates Innovation, Leadership, and Partnership in Hotel Tech

🏨 Hospitality Technology announced the 2024 Hotel Visionary Awards winners, recognizing hotel companies' innovative technology initiatives. The 20th annual awards celebrated categories like sustainability, guest experience, and sales & marketing. The event took place live at the Hotel Technology Forum at Terranea Resort in Rancho Palos Verdes, Calif. Orascom Hotels Management won for Guest Experience, while Hyatt Hotels Corporation took Guestroom Technology, and Mint House was recognized for Sustainability. Awards also highlighted partnerships, rising stars, and lifetime achievements, with sponsors including technology solutions leader Encora.
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Avalara Unveils Intelligent Tax Content Solution for Lodging and Hospitality

📍 In the past three years, global Travel & Tourism businesses with climate targets have increased by 27%, reaching 53% out of 250 analyzed. Launched at COP29 in Baku, Azerbaijan, the WTTC's Net Zero Roadmap's second edition shows a jump from 42% in 2021. One-third of these businesses commit to Science-Based Targets initiative goals, with SBTi target adoption more than doubling since 2021. The roadmap, developed with Accenture, UNEP, and Azerbaijan's State Tourism Agency, seeks net zero by 2050 and introduces decarbonization frameworks. Travel & Tourism's carbon emissions dropped to 6.5% of global emissions in 2023 from 7.8% in 2019, indicating a 10.2% reduction in greenhouse gas intensity. Aviation, cruise, and accommodation industries saw carbon intensity reductions of 6% and 11%, respectively. Sustainable Aviation Fuel (SAF) is highlighted as key for aviation's decarbonization, with calls for increased adoption and support.
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Chipotle Opens 1000th Drive-Thru

🌎 The World Travel & Tourism Council (WTTC) reported a 27% increase in travel businesses setting climate targets over three years, with over half committed to emissions reduction. Launched at COP29 in Baku, Azerbaijan, 53% of 250 top businesses have set climate goals, up from 42% in 2021, and one-third are committed to Science-Based Targets. Travel & Tourism's carbon footprint dropped to 6.5% of global emissions in 2023, from 7.8% in 2019, with the aviation, cruise, and accommodation industries reducing carbon intensity by 6% and 11% respectively since 2019.
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Report: Most Top Travel & Tourism Businesses Have Set Climate Targets

🌎 The WTTC launched its Net Zero Roadmap's second edition at COP29 in Baku, Azerbaijan, noting a 27% increase over three years in travel businesses setting climate targets—53% of 250 leading companies now have climate targets, up from 42% in 2021. One third are committed to Science-Based Targets initiative (SBTi) goals, with SBTi-aligned companies more than doubling since 2021. Travel & Tourism accounted for 6.5% of global emissions in 2023, down from 7.8% in 2019, and the aviation, cruise, and accommodation industries have seen a reduction in carbon intensity by 6% and 11% respectively since 2019. The updated roadmap emphasizes sector alignment, transparent reporting, and sustainable travel, with 75% of global travelers wanting more sustainable options.
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