American Travelers Most Likely to Book Hotel Directly, Show Strongest Commitment to Loyalty Programs
💾 High Hotels, a hotel management firm based in Lancaster, Penn., collaborates with OpsTechPro (OTP) to automate workforce communications for over five years. Leveraging OTP, all 13 hotels in High Hotels' portfolio manage maintenance, engineering, housekeeping, front desk requests, and more. Their goal is to increase workforce performance by hundreds of percentage points within 3-5 months, with weekly monitoring and strategy adjustments. The 2024 Lodging Technology Study highlights the importance of personalized guest experiences and seamless service for guest loyalty, which High Hotels aims to achieve with OTP.
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