Automatic

💳 TRAY, a POS system provider, expanded its partnership with Alraedah Finance from Saudi Arabia in 2023, securing significant investment and exclusive reseller rights in the MENA region. This agreement enables SMEs and Enterprise customers to access TRAY's POS solutions in local languages and currencies. With TRAY's technology and Alraedah's expertise in data analytics and product development, the partnership aims to enhance customer experiences and optimize operations in the hospitality industry. TRAY also plans to develop TRAY-branded financial products like TRAY Capital and TRAY Pay.

💸 Cendyn, a hospitality cloud-based tech firm, acquired Knowland, a leading U.S. meetings/events data service provider. Knowland's intelligence covers over 7,500 hotels in the USA and some international markets. The deal, supported by Haveli Investments and Accel-KKR, aims to boost MICE bookings and streamline sales. The acquisition pairs Knowland's data with Cendyn's Sales CRM, Proposals, and Grouprev platforms, promising a complete booking solution for hoteliers. U.S. Travel Association forecasts business travel to regain 95% of its 2019 level by 2024, aligning with Cendyn's growth strategy.

🏢 Cendyn, a hospitality cloud-based technology company, acquired US-based Knowland, a leader in meetings and events intelligence. Knowland offers data from over 7,500 US hotels and select international markets, enhancing hotel sales prospecting and group bookings. Earlier this year, Cendyn welcomed Haveli Investments, focusing on technology firms, to its private equity portfolio. The acquisition promises innovation for the hospitality industry, uniting Knowland's data with Cendyn's Sales CRM, Proposals, and Grouprev platforms. US Travel Association predicts business travel will reach 95% of its 2019 peak by 2024.